--- title: "Last Call 2027 — Sponsorship Opportunities" description: "Chat with Ben Chat not loading? Open here Event PageAudienceTiersActivationsAdd-OnsPartner Sponsorship Opportunities Last Call 2027 Partner with Ottawa’s New Year’s Eve speakeasy, a capacity-capped, premium-priced night with real audience data behind every tier. December 31, 2026 · Cohere Centre, Ottawa…" url: "https://peakexp.ca/last-call-2027-sponsorship/" canonical: "https://peakexp.ca/last-call-2027-sponsorship/" date: "2026-09-02" modified: "2026-09-17" --- # Last Call 2027 — Sponsorship Opportunities Chat with Ben Chat not loading? [Open here](https://goosee.ca/concierge/embed/last-call-2027) [Event Page](https://peakexp.ca/last-call-2027/)[Audience](#audience)[Tiers](#tiers)[Activations](#activations)[Add-Ons](#addons)[Partner](#partner) Sponsorship Opportunities # Last Call 2027 Partner with Ottawa’s New Year’s Eve speakeasy, a capacity-capped, premium-priced night with real audience data behind every tier. December 31, 2026 · Cohere Centre, Ottawa · 400–750 guests Room to Grow Hall 3 spans 41,763 sq ft and supports up to **~6,000 guests** at full reception capacity. This year’s 400–750 range is intentionally conservative, leaving real headroom to scale your sponsorship’s reach as the event grows year over year. Based on standard event-industry capacity guidelines (~7 sq ft per guest, reception style) applied to Hall 3’s confirmed footprint; final capacity is subject to fire code and staging requirements. [View Tiers & Pricing](#tiers) ## Who We Are Looking For Craft spirits, zero-proof beverages, luxury lifestyle, automotive, and high-end hospitality brands looking for real audience engagement and experiential visibility, not passive logo placement. The Mission Transform a 40,000 sq. ft. venue into a multi-layered 1920s speakeasy, with live jazz, aerial performances, and hidden VIP spaces for 400–750 decision-makers and experience-seekers. The Vision Build Ottawa’s premier annual New Year’s Eve production, a signature event near top hotels and the airport that sets the standard for experiential design and brand-audience connection. ## Who You’re Reaching Ottawa population narrowed by age, income, and event-going behavior to an addressable audience of roughly 20,500, sourced from Statistics Canada census data and confirmed audience data from Ottawa Magazine, Ottawa Business Journal, Luxe Magazine Ottawa, and Ottawa Life Magazine. 1,218,903 Ottawa Population ↓ 255,969 Age 30–44 ↓ 102,387 Income-Qualified ↓ ~20,477 Experience-Seekers % of Ottawa Retained at Each Filter Ottawa Population100% Age 30–4421% Income-Qualified8.4% Experience-Seekers1.68% A 400–750 guest event is roughly 2–3.7% of the ~20,477-person addressable pool. Age 30–44, the core spender band for a premium ticketed nightlife experience. Lifestyle Established-career professionals with comfortable discretionary income ($95–150+ per night out); Ottawa’s public-sector and tech employment base. Community City of Ottawa proper. The true regional pool, including Gatineau and outer suburbs, is larger still. Reach ~143,339 total marketing impressions across the addressable pool at an estimated 7 touchpoints per person. Backed by Ottawa’s Leading Publications #### Ottawa Magazine Quarterly print Readers average $111,520 household income, 12% above the Ottawa average — the closest income match to a $95–150+ night out. #### Luxe Magazine Ottawa 60,000 copies/issue · 3x/yr “Urban Elite” professional readership — the closest lifestyle and positioning match to the speakeasy concept. #### Ottawa Business Journal 20,000+ copies · biweekly 64% of readers are 35–54, 48% earn $75K+ — the strongest channel for reaching corporate sponsorship decision-makers. #### Ottawa Life Magazine 63,500 visitors/mo 309,000+ monthly page views — the largest confirmed digital reach among Ottawa lifestyle titles. ## Sponsorship Tiers Backed by verified audience metrics. Select a tier to auto-fill the inquiry form below. | Tier | Investment | Cost / Guest (400–750) | Key Deliverables | Action | | --- | --- | --- | --- | --- | | Presenting SponsorExclusive | $20,000 | $50.00 – $26.67 | “Presented by” naming, midnight countdown naming rights, top signage, 8 comp tickets | [Select Tier](#partner) | | Gold Tier | $10,000 | $25.00 – $13.33 | Prominent signage, entrance tunnel logo, social features, 6 comp tickets | [Select Tier](#partner) | | Silver Tier | $5,500 | $13.75 – $7.33 | Signage placement, dedicated social mentions, 4 comp tickets | [Select Tier](#partner) | | Bronze Tier | $2,750 | $6.88 – $3.67 | Logo placement, event social mention, 2 comp tickets | [Select Tier](#partner) | All tiers are stackable with in-kind sponsorship (e.g. a spirits brand supplying product for exclusive pouring rights) as a separate, non-cash arrangement. ## Experiential & Naming Activations Exclusive branded presence in the night’s signature moments. ### VIP Nook Activation $7,500 Exclusive branded presence inside the “2060 Off-Grid” VIP Nook, the event’s premier experiential space. [Inquire for Space](#partner) ### Tonic Bar Activation $5,000 Exclusive branding of the zero-proof Tonic Bar serving all Lookout Pass guests throughout the night. [Inquire for Bar](#partner) ### The General StoreNew $3,500 A themed pop-up shop built into the speakeasy, not just branding. PeakEXP provides the space and build; you bring the product and staff, and sell directly to guests all night (15% of on-site sales supports the event). [Inquire for Space](#partner) Show More Activation Opportunities ### Rideshare / Lookout $4,000 Branded safe-ride-home partner integration for all Lookout Pass ticket holders. [Inquire for Rideshare](#partner) ### Mixology Class $3,000 Exclusive branding of the interactive mixology class, where guests build their own signature cocktail hands-on. [Inquire for Class](#partner) ### Ice Cream Dispensary $2,500 Exclusive branding of the vintage soda-fountain-style scoop bar serving guests all night. [Inquire for Station](#partner) ### Coffee Bar $2,500 Exclusive branding of the coffee bar, keeping guests fueled from first arrival through the midnight toast. [Inquire for Coffee](#partner) ## Additional Add-Ons New revenue lines and upsells layered onto programming, spaces, and touchpoints already planned for the night. Show Add-On Opportunities #### Prohibition Sampler $40–50 / guest Hosted mixology & tasting flight through the specialty cocktail stations during the 8–9pm reception window. #### Corporate Bulk Tickets e.g. 10 @ $1,600 “Team table” product priced below rack to reward volume. #### Co-Branded Swag Kits $1,500–3,000 Small co-branded item distributed at coat check or the tunnel entrance, added to an existing Gold or Silver Tier. #### Sponsored Step-and-Repeat $1,500–2,500 Paid placement on the event’s photogenic backdrop for one exclusive sponsor, sold first-come, first-served. #### Extended Naming Rights $1,500–2,500 each Coat check, tunnel, or individual cocktail stations, with a fixed number of slots available: new inventory beyond Tonic Bar & VIP Nook. #### Wristband Exclusivity $4,750 total Bronze ($2,750) + $2,000 premium for sole wristband branding, worn by every guest all night. Exclusivity Policy All limited-inventory placements, including naming rights, the step-and-repeat, and wristband exclusivity, are sold first-come, first-served. Tier level does not reserve exclusivity on its own; a sponsor who wants sole rights to a placement needs to commit and pay before another sponsor claims it. ## Beyond December 31 Your sponsorship doesn’t end when the lights come up. An Annual Ottawa Tradition Last Call 2027 is built as the first year of Ottawa’s premier annual New Year’s Eve production, not a one-off. Sponsors who come in early grow with the event as it scales year over year. A Post-Event Sponsorship Report Within the first week of January, every sponsor receives a wrap-up recap: final attendance numbers, audience impressions, and the photo and video content captured during the night. ## Partner With Us Lock in your tier before inventory closes. In-kind brand arrangements are also stackable. Full Name * Work Email * Company / Brand * Tier or Opportunity of Interest *Select an option…Presenting Sponsor ($20,000)Gold Tier ($10,000)VIP Nook Activation ($7,500)Silver Tier ($5,500)Tonic Bar Activation ($5,000)Rideshare / Lookout ($4,000)The General Store Activation ($3,500)Mixology Class Sponsorship ($3,000)Ice Cream Dispensary Sponsorship ($2,500)Coffee Bar Sponsorship ($2,500)Popcorn Shop Sponsorship ($2,000)Bronze Tier ($2,750)Custom / In-Kind / Add-On Activation Goals or Custom Requirements Submit Partnership Inquiry All placements are claimed on a first-come, first-served basis upon contract execution. Submitting opens a pre-filled email to info@goosee.ca. [← Back to the Last Call 2027 event page](https://peakexp.ca/last-call-2027/) Presented By [ ![GooSee](https://i0.wp.com/peakexp.ca/wp-content/uploads/2026/09/Goose-Herobanner-1.webp?ssl=1) ](https://goosee.ca/live)Owned Event Of [ ![PeakEXP](https://i0.wp.com/peakexp.ca/wp-content/uploads/2026/09/PeakEXP_Primary.png?ssl=1) ](https://peakexp.ca)Producer [ ![Cohere Centre](https://i0.wp.com/peakexp.ca/wp-content/uploads/2026/09/download.webp?ssl=1) ](https://coherecentre.ca)Venue Partner [ ![Maison Berthelot](https://i0.wp.com/peakexp.ca/wp-content/uploads/2026/09/maison_berthelot_logo_transparent.png?ssl=1) ](https://maisonberthelotottawa.com/)VIP Culinary Partner [ ![Puffin Papers](https://i0.wp.com/peakexp.ca/wp-content/uploads/2026/09/Untitled_Artwork.png?ssl=1) ](https://puffinpapersco.com)Graphic Design [ ![events.com](https://i0.wp.com/peakexp.ca/wp-content/uploads/2026/09/EDCLogo_white-blue.webp?ssl=1) ](https://events.com)Ticketing Partner