Sponsorship Opportunities
Last Call 2027
Partner with Ottawa’s New Year’s Eve speakeasy, a capacity-capped, premium-priced night with real audience data behind every tier.
December 31, 2026 · Cohere Centre, Ottawa · 400–750 guests
Room to Grow
Hall 3 spans 41,763 sq ft and supports up to ~6,000 guests at full reception capacity. This year’s 400–750 range is intentionally conservative, leaving real headroom to scale your sponsorship’s reach as the event grows year over year.
Based on standard event-industry capacity guidelines (~7 sq ft per guest, reception style) applied to Hall 3’s confirmed footprint; final capacity is subject to fire code and staging requirements.
Who We Are Looking For
Craft spirits, zero-proof beverages, luxury lifestyle, automotive, and high-end hospitality brands looking for real audience engagement and experiential visibility, not passive logo placement.
The Mission
Transform a 40,000 sq. ft. venue into a multi-layered 1920s speakeasy, with live jazz, aerial performances, and hidden VIP spaces for 400–750 decision-makers and experience-seekers.
The Vision
Build Ottawa’s premier annual New Year’s Eve production, a signature event near top hotels and the airport that sets the standard for experiential design and brand-audience connection.
Who You’re Reaching
Ottawa population narrowed by age, income, and event-going behavior to an addressable audience of roughly 20,500, sourced from Statistics Canada census data and confirmed audience data from Ottawa Magazine, Ottawa Business Journal, Luxe Magazine Ottawa, and Ottawa Life Magazine.
% of Ottawa Retained at Each Filter
A 400–750 guest event is roughly 2–3.7% of the ~20,477-person addressable pool.
Age
30–44, the core spender band for a premium ticketed nightlife experience.
Lifestyle
Established-career professionals with comfortable discretionary income ($95–150+ per night out); Ottawa’s public-sector and tech employment base.
Community
City of Ottawa proper. The true regional pool, including Gatineau and outer suburbs, is larger still.
Reach
~143,339 total marketing impressions across the addressable pool at an estimated 7 touchpoints per person.
Backed by Ottawa’s Leading Publications
Ottawa Magazine
Quarterly print
Readers average $111,520 household income, 12% above the Ottawa average — the closest income match to a $95–150+ night out.
Luxe Magazine Ottawa
60,000 copies/issue · 3x/yr
“Urban Elite” professional readership — the closest lifestyle and positioning match to the speakeasy concept.
Ottawa Business Journal
20,000+ copies · biweekly
64% of readers are 35–54, 48% earn $75K+ — the strongest channel for reaching corporate sponsorship decision-makers.
Ottawa Life Magazine
63,500 visitors/mo
309,000+ monthly page views — the largest confirmed digital reach among Ottawa lifestyle titles.
Sponsorship Tiers
Backed by verified audience metrics. Select a tier to auto-fill the inquiry form below.
| Tier | Investment | Cost / Guest (400–750) | Key Deliverables | Action |
|---|---|---|---|---|
| Presenting SponsorExclusive | $20,000 | $50.00 – $26.67 | “Presented by” naming, midnight countdown naming rights, top signage, 8 comp tickets | Select Tier |
| Gold Tier | $10,000 | $25.00 – $13.33 | Prominent signage, entrance tunnel logo, social features, 6 comp tickets | Select Tier |
| Silver Tier | $5,500 | $13.75 – $7.33 | Signage placement, dedicated social mentions, 4 comp tickets | Select Tier |
| Bronze Tier | $2,750 | $6.88 – $3.67 | Logo placement, event social mention, 2 comp tickets | Select Tier |
All tiers are stackable with in-kind sponsorship (e.g. a spirits brand supplying product for exclusive pouring rights) as a separate, non-cash arrangement.
Experiential & Naming Activations
Exclusive branded presence in the night’s signature moments.
VIP Nook Activation
$7,500
Exclusive branded presence inside the “2060 Off-Grid” VIP Nook, the event’s premier experiential space.
Tonic Bar Activation
$5,000
Exclusive branding of the zero-proof Tonic Bar serving all Lookout Pass guests throughout the night.
The General StoreNew
$3,500
A themed pop-up shop built into the speakeasy, not just branding. PeakEXP provides the space and build; you bring the product and staff, and sell directly to guests all night (15% of on-site sales supports the event).
Show More Activation Opportunities
Rideshare / Lookout
$4,000
Branded safe-ride-home partner integration for all Lookout Pass ticket holders.
Mixology Class
$3,000
Exclusive branding of the interactive mixology class, where guests build their own signature cocktail hands-on.
Ice Cream Dispensary
$2,500
Exclusive branding of the vintage soda-fountain-style scoop bar serving guests all night.
Coffee Bar
$2,500
Exclusive branding of the coffee bar, keeping guests fueled from first arrival through the midnight toast.
Additional Add-Ons
New revenue lines and upsells layered onto programming, spaces, and touchpoints already planned for the night.
Show Add-On Opportunities
Prohibition Sampler
$40–50 / guest
Hosted mixology & tasting flight through the specialty cocktail stations during the 8–9pm reception window.
Corporate Bulk Tickets
e.g. 10 @ $1,600
“Team table” product priced below rack to reward volume.
Co-Branded Swag Kits
$1,500–3,000
Small co-branded item distributed at coat check or the tunnel entrance, added to an existing Gold or Silver Tier.
Sponsored Step-and-Repeat
$1,500–2,500
Paid placement on the event’s photogenic backdrop for one exclusive sponsor, sold first-come, first-served.
Extended Naming Rights
$1,500–2,500 each
Coat check, tunnel, or individual cocktail stations, with a fixed number of slots available: new inventory beyond Tonic Bar & VIP Nook.
Wristband Exclusivity
$4,750 total
Bronze ($2,750) + $2,000 premium for sole wristband branding, worn by every guest all night.
Exclusivity Policy
All limited-inventory placements, including naming rights, the step-and-repeat, and wristband exclusivity, are sold first-come, first-served. Tier level does not reserve exclusivity on its own; a sponsor who wants sole rights to a placement needs to commit and pay before another sponsor claims it.
Beyond December 31
Your sponsorship doesn’t end when the lights come up.
An Annual Ottawa Tradition
Last Call 2027 is built as the first year of Ottawa’s premier annual New Year’s Eve production, not a one-off. Sponsors who come in early grow with the event as it scales year over year.
A Post-Event Sponsorship Report
Within the first week of January, every sponsor receives a wrap-up recap: final attendance numbers, audience impressions, and the photo and video content captured during the night.
Partner With Us
Lock in your tier before inventory closes. In-kind brand arrangements are also stackable.
Presented By
Owned Event Of
Producer
Venue Partner
VIP Culinary Partner
Graphic Design
Ticketing Partner